4 days / 3 nights · Marrakech → Fès (via the Middle Atlas)
Imperial Highlights — Marrakech & Fès
The essential imperial cities, privately.
Tailor-made · from enquiry View the journey
Premium & Ultra-Luxury Collection
Morocco
in Motion
One descent, from the cliffs of Tangier to the starlit Sahara.
Scroll to descend Design your journey One conversation. An itinerary that is yours alone.
- Strait of Gibraltar Where two seas meet
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Tangier Sea palaces on the cliff -
Chefchaouen The blue hour -
Fes Imperial riads -
Marrakech The seven-star city -
High Atlas Crossing the mountains -
Dadès & Todra The kasbah route -
Erg Chebbi Where the road ends -
Merzouga Under the Milky Way
Private Journeys
Luxury Morocco, Designed Privately Around You
Morocco does luxury the old way — palaces that are actually palaces, hospitality as a discipline, silence for sale in a desert the size of a sea. What it has lacked is orchestration: someone on the ground who books the unbookable table, opens the museum after hours, and moves your luggage while you watch the light change. That is what we do. Every journey below is a starting point; your dedicated designer rebuilds it around your dates, your pace, and the moments you're travelling for. One conversation, a full proposal within 48 hours, and a destination team — not a call centre — until you're home.
Morocco, private and impeccable
Premium
For affluent couples, families and milestone travellers who want Morocco done privately and properly — premium SUV / Mercedes V-Class with private driver, 4–5★ boutique riads and hotels, a private expert guide, and curated dining.
Explore this tier
Nothing left to chance
Ultra-Luxury
For UHNW travellers, honeymooners and once-in-a-lifetime celebrations. Top-tier chauffeured fleet (optional helicopter / private transfers), palace hotels and exclusive private riads, luxury desert camps, a personal guide plus a dedicated 24/7 concierge, private chef, and after-hours access.
Explore this tierPremium
Ultra-Luxury
Signature Itineraries
Three ways to descend
Starting points, fully private and shaped around you.
7 nights
The Imperial North
Tangier, Chefchaouen and Fes.
10 nights
Cities to Sahara
Marrakech, the Atlas and the dunes.
14 nights
The Grand Traverse
The whole descent, Tangier to Merzouga.
Private Journeys
What every journey includes
A chauffeured premium vehicle throughout; hand-selected palace hotels, exclusive riads and luxury desert camps; a personal licensed guide plus a dedicated concierge on call; reserved tables, private visits and after-hours access where doors can be opened; and airport meet-and-greet with fast-track on arrival and departure. Helicopter transfers, private chefs, photographers and celebration setups are quoted on request.
How it works
Tell us the occasion
Dates, party, pace, what matters. Ten minutes by call or WhatsApp.
Receive your proposal
A day-by-day journey with hotels named, within 48 hours.
Refine together
Unlimited revisions until it's exactly yours.
Travel
One WhatsApp thread to your concierge from first transfer to final lounge.
Common questions
- What does “from €4,800” actually buy?
- A fully private 5-day journey with 5★ boutique stays, chauffeur, guides and curated dining. Ultra-luxury tiers (palace hotels, luxury camps, butler service) begin around €7,000 pp for a week.
- How far ahead should we book?
- Palace hotels and top desert camps hold few rooms: 4–6 months for spring/autumn, 7–9 for Christmas, New Year and Easter. Last-minute is sometimes possible — ask.
- Do you handle proposals, anniversaries, birthdays?
- Constantly — rose-petal riads, dune-top champagne, private musicians, discreet photographers. Tell your designer the plan; surprises are our specialty.
Private Journeys
Every journey begins with a conversation
Share your wishes — dates, pace, the occasion. We compose a fully private itinerary that is yours alone.
Design My JourneyPrivate Journeys
Step inside a private riad
Explore a living 3D scene — rotate, zoom and discover every detail.
Step inside a private riad…
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