4 days / 3 nights · Marrakech → Fès (via the Middle Atlas)
Imperial Highlights: Marrakech & Fès
The essential imperial cities, privately.
Tailor-made · from enquiry View the journey
Private Journeys
Premium Private Morocco Tours, Done Properly
Morocco, private and impeccable
Premium private Morocco tours are 4- to 5-day journeys for couples, families and first-time visitors. You travel in a premium SUV or Mercedes V-Class with your own driver, sleep in 4-5★ boutique riads and hotels, and explore with a private guide in each city. Every Premium journey is priced on request, with a free proposal.
At a glance
- Three featured routes: the imperial cities, the blue north, and Marrakech with a night in the Sahara.
- Hotel class: 4-5★ boutique riads and hotels, named in your proposal.
- Price: on request, after a free and no-obligation day-by-day proposal.
- Your proposal arrives within 48 hours and can be revised until it fits.
Who is the Premium tier for?
Premium suits travellers who want Morocco done privately and properly without a palace-hotel budget: couples on a first visit, families who prefer their own vehicle and pace, and milestone trips of four or five days. It is also the natural choice if you start in the north or arrive from Spain, as North & Blue begins in Tangier.
What's included in every Premium journey
- Your vehicle: a premium SUV or a Mercedes V-Class with a private driver, for the whole journey
- 4-5★ boutique riads and hotels, named in your day-by-day proposal
- A private licensed guide in each city
- Daily breakfast and selected dinners, with curated restaurant reservations
- Entry fees for the sites you visit with your guide
- Airport meet-and-greet on arrival and departure
Featured Premium itineraries
Vehicles, hotels and guides at the Premium level
Premium journeys use 4-5★ boutique riads and hotels, chosen for each stop and named in your proposal before you confirm. On the featured routes:
- Imperial Highlights: three nights in 5★ boutique riads in Marrakech and Fès.
- North & Blue: a boutique sea-view hotel in Tangier, then riad stays on the way to Fès.
- Marrakech & the Sahara: a kasbah hotel in the Dades Valley, a comfort desert camp with a private tent at Merzouga and a riad in Marrakech.
On the road, including the Sahara route, you travel in a premium SUV or a Mercedes V-Class with a private driver. Each city has its own private licensed guide, so the visits follow your pace.
What does a Premium journey cost?
Price on request: you receive a free, no-obligation day-by-day proposal within 48 hours. Premium journeys are quoted for your exact dates, party size and hotels: the proposal sets out the journey day by day with every hotel named, and you can revise it as often as you like before deciding.
How is Premium different from Ultra-Luxury?
Premium keeps the essentials private and polished: your own vehicle and driver, boutique stays and an expert guide. Ultra-Luxury moves up to palace hotels and luxury desert camps, and adds a 24/7 concierge for the whole journey.
Looking for Ultra-Luxury instead? Compare all luxury journeys
Premium: common questions
- Which vehicle will we travel in?
- A premium SUV or a Mercedes V-Class with a private driver, yours alone for the whole journey, the Sahara route included, from the airport meet-and-greet to the last transfer.
- Can we change a Premium itinerary?
- Yes. Each featured journey is a starting point: your designer adjusts the route, the hotels and the pace, with unlimited revisions until it fits. Imperial Highlights, for example, can grow to six days by adding the Sahara or Chefchaouen.
- Can a Premium journey start in Tangier or from Spain?
- Yes. North & Blue starts in Tangier, a strong choice if you arrive in the north or cross from Spain, and takes in Chefchaouen and Fès over five days.
- How do payment and cancellation work?
- Your proposal is free. Our cancellation and refund policy applies to quote-based journeys like to every other booking: free cancellation up to 24 hours before the service, with a full refund. Because hotels and camps are reserved for you months ahead, your quote states clearly which parts, if any, are non-refundable, together with the payment schedule, and you accept it before paying anything.
Trustpilot 4.6/5 · Excellent · 21 reviews Checked on Trustpilot on 30 September 2026
Start planning your Premium journey
Share your dates, your party and the route that tempts you. We will send a Premium proposal with every hotel named.
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